Browsing by Subject "brand preference, consumer aspirations, gender, India, luxury brand"

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    • Role of key demographic factors in consumer aspirations and luxury brand preference 

      Naaz, Ishrat; Malik, Azam; Abdullah, Mohd; Tabash, Mosab I.; Elsantil, Yasmeen (LLC CPC Business Perspectives, 2024)
      The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in ...