Browsing by Subject "Business Intelligence Adoption, Customer Satisfaction, Jordanian Telecom Industry, Marketing Effectiveness, PLS-SEM"
Now showing items 1-1 of 1
-
Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction
(Growing Science, 2024)This study investigates the relationship between business intelligence adoption (Business Intelligence (BI), Data Analysis and Reporting (DAR), Business Process Integration (BPI), and Continuous Improvement and Innovation ...