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Now showing items 11-20 of 28
Strategy of managing cultural diversity to develop creativity in a learning organization
(Universidad del Zulia, 2020-08-18)
This study aims to identify strategies to manage cultural diversity and develop creativity at “Fertial Company” in Algeria, following a partnership with a Spanish partner that caused intercultural communication problems ...
A word embedding technique for sentiment analysis of social media to understand the relationship between Islamophobic incidents and media portrayal of Muslim communities
(PeerJ Inc., 2022)
Islamophobia is a sentiment against the Muslim community; recently, atrocities towards Muslim communities witnessed this sentiment globally. This research investigates the correlation between how news stories covered by ...
Trends in Media and Communication Research in Specialized Scientific Arab Journals: An Analytical Study
(Academic Journal of Interdisciplinary Studies, 2022)
This paper deals with media and communication research trends in Arab countries through specialized scientific journals. It presents an analytical study that monitors and analyzes media and ...
The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
(Growing Science, 2022)
This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to ...
Factors affecting social TV acceptance among Generation Z in Jordan
(Elsevier B.V., 2022)
The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment ...
The Impact of Technology on Audiovisual Production in the Social Media Space
(Richtmann Publishing Ltd, 2022)
This research is aimed at investigating the impact of technology on the production of audiovisual content within social media space. The researcher adopted a quantitative approach for investigating the relationship between ...
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
(Growing Science, 2023)
The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ...
Analyzing the Portrayals of Child Sexual Abuse of Urdu Newspapers in Developing Countries
(Universiti Putra Malaysia, 2022)
Child sexual abuse is serious in any developing country confronting children’s sexual exploitation. Certain factors are liable for fostering child sexual abuse, and the media can play a significant role in eradicating this ...
How do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection? A Case Study of Al Ain City
(International Association of Online Engineering, 2022)
This research focused on the students’ perceptions of the role of Artificial Intelligence in the educational content recommendation system by using the SEM-Artificial Neural Network approach. Data obtained from structured ...
Effects Of Youtube Culture On Academic Performance Among Students In Jordan: A Structural Equation Modeling Study
(Immigrant Institutet, 2022)
The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the ...