Communication and Media
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Recent Submissions
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EcoConnect: Guiding environmental awareness via digital marketing approaches
(Growing Science, 2024)This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ... -
Understanding the functions of Jordanians' pinned Facebook status: socio-pragmatic analysis
(FACMED - Faculty of Medical and Juridical Sciences, 2023-09-19)Purpose: This qualitative study attempted to investigate the functions of Jordanians' Facebook pinned statuses. It aims to achieve the following objectives; finding out the functions of pinned Facebook statuses used by ... -
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ... -
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ... -
Trust in Social Media: Enhancing Social Relationships
(Multidisciplinary Digital Publishing Institute (MDPI), 2023)This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange ... -
Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action
(International Association of Online Engineering, 2023)Smartphone usage is increasing due to several features and opportunities offered by the manufacturers and service providers. Existing literature attributes this increased usage to the availability of virtual assistants, ... -
Effects Of Youtube Culture On Academic Performance Among Students In Jordan: A Structural Equation Modeling Study
(Immigrant Institutet, 2022)The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the ... -
How do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection? A Case Study of Al Ain City
(International Association of Online Engineering, 2022)This research focused on the students’ perceptions of the role of Artificial Intelligence in the educational content recommendation system by using the SEM-Artificial Neural Network approach. Data obtained from structured ... -
Analyzing the Portrayals of Child Sexual Abuse of Urdu Newspapers in Developing Countries
(Universiti Putra Malaysia, 2022)Child sexual abuse is serious in any developing country confronting children’s sexual exploitation. Certain factors are liable for fostering child sexual abuse, and the media can play a significant role in eradicating this ... -
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
(Growing Science, 2023)The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ... -
The Impact of Technology on Audiovisual Production in the Social Media Space
(Richtmann Publishing Ltd, 2022)This research is aimed at investigating the impact of technology on the production of audiovisual content within social media space. The researcher adopted a quantitative approach for investigating the relationship between ... -
Factors affecting social TV acceptance among Generation Z in Jordan
(Elsevier B.V., 2022)The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment ... -
The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
(Growing Science, 2022)This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to ... -
Trends in Media and Communication Research in Specialized Scientific Arab Journals: An Analytical Study
(Academic Journal of Interdisciplinary Studies, 2022)This paper deals with media and communication research trends in Arab countries through specialized scientific journals. It presents an analytical study that monitors and analyzes media and ... -
A word embedding technique for sentiment analysis of social media to understand the relationship between Islamophobic incidents and media portrayal of Muslim communities
(PeerJ Inc., 2022)Islamophobia is a sentiment against the Muslim community; recently, atrocities towards Muslim communities witnessed this sentiment globally. This research investigates the correlation between how news stories covered by ... -
The conceptualization of tolerance in the UAE press media: A case study of ‘the year of tolerance’
(Walter de Gruyter GmbH., 2019)This study investigates the conceptualisation of tolerance via metaphors in the United Arab Emirates (UAE) press media after proclaiming 2019 as the ‘Year of Tolerance’. The results revealed that various source domains are ... -
Investigating Students’ Attitudes Toward Arabic and English Textbooks in Communication and Media
(SAGE Publications Inc., 2020)The main purpose of this study is to investigate the attitude of students toward Arabic and English textbooks in communication and media. The study used a survey questionnaire to collect data. A total of 157 university ... -
Libyan PR participants’ perceptions of and motivations for studying PR in Libya
(National University of Political Studies and Public Administration., 2019)Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organi-sations. Based on the assumption ... -
Assessing the Maturity of Corporate Social Responsibility Practices: An Applied Study on Telecom Companies in KSA
(UIKTEN - Association for Information Communication Technology Education and Science, 2021)Corporation social responsibility (CSR) practices are, nowadays, inescapable and more needed than ever considering the growing environmental institutional requirements as well as performance indicators that are increasingly ... -
Strategy of managing cultural diversity to develop creativity in a learning organization
(Universidad del Zulia, 2020-08-18)This study aims to identify strategies to manage cultural diversity and develop creativity at “Fertial Company” in Algeria, following a partnership with a Spanish partner that caused intercultural communication problems ...