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Now showing items 1-7 of 7
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
(Growing Science, 2023)
The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ...
Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action
(International Association of Online Engineering, 2023)
Smartphone usage is increasing due to several features and opportunities offered by the manufacturers and service providers. Existing literature attributes this increased usage to the availability of virtual assistants, ...
Trust in Social Media: Enhancing Social Relationships
(Multidisciplinary Digital Publishing Institute (MDPI), 2023)
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange ...
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)
The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ...
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)
The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ...
Understanding the functions of Jordanians' pinned Facebook status: socio-pragmatic analysis
(FACMED - Faculty of Medical and Juridical Sciences, 2023-09-19)
Purpose: This qualitative study attempted to investigate the functions of Jordanians' Facebook pinned statuses. It aims to achieve the following objectives; finding out the functions of pinned Facebook statuses used by ...
Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students
(Ital Publication, 2023)
The present study aims to explore the perceptions and usage of Augmented Reality (AR) technology among media students in Palestinian universities. A quantitative approach was adopted, and data was gathered from a web-based ...