Publications
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The Impact of Using Twitter and Instagram to Promote Social Values Among University Students
(Creative Publishing House, 2024)The research aims to explore the impacts of students' use of social media on values of citizenship and determine which of their needs are gratified: the need for personal identity, integration, and social interaction or ... -
The Role of Social Media Motivation in Enhancing Social Responsibility
(Multidisciplinary Digital Publishing Institute (MDPI), 2024)This study explores the impact of social media platforms on enhancing social responsibility, employing a rigorous research framework based on the Uses and Gratifications Theory. We developed and tested a model to investigate ... -
Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT)
(EnPress Publisher, LLC, 2024)Metaverse technology has various uses in communication, education, entertainment, and other aspects of life. Consequently, it necessitates using some interactive mobile applications to enter the virtual world and gain ... -
Investigating the Dynamics of Social Media Addiction and Well-Being in Jordan: An Empirical Analysis
(Multidisciplinary Digital Publishing Institute (MDPI), 2024)This study examines the complex associations among social media usage, engagement, addiction and subjective well-being. Employing a sophisticated framework that integrates both first- and second-order models, this study ... -
Role of Two-Way Asymmetrical Communication in Sustaining Public Relations
(Ital Publication, 2024)Internet technology's worldwide success and adoption have provided organizations with direct access to their constituents and customers. Especially, organizations relying on online platforms provide comparatively better ... -
Visualising War / Peace Photographs: A Comparative Analysis of Selected Asian News Sites' Coverage of the 2022 Russian-Ukrainian Conflict
(Sciendo, 2024)This study analyses the visual coverage of the 2022 Russian-Ukrainian conflict on Asian news sites, utilising the frameworks of war and peace journalism. Conducting a content analysis of 397 images from seven leading Asian ... -
Multimodal Social Network Analysis: Exploring Language, Visual, and Audio Data in Online Communities
(Redfame Publishing Inc., 2024)This research investigates the complex dynamics of online communities in Saudi Arabia by analyzing textual and visual data. This study reveals a mutually beneficial association between technological discourse and visual ... -
The Use of Multimedia in Newspapers: A Study on the Websites of Emirati Newspapers
(Redfame Publishing Inc., 2024-06)The competition faced by journalistic websites has imposed the necessity of taking advantage of the capabilities offered by the Internet so that it can provide more distinguished journalistic services, to attract the largest ... -
Digital transformation and the challenges associated with applying digital technologies in achieving strategic flexibility in public administration: a case study in Jordan
(Growing Science, 2024)The study aimed to identify the impact of digital transformation and analyze the obstacles and complexities facing the integration of digital technologies into Jordanian Customs and their subsequent impact on achieving ... -
The role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study
(Growing Science, 2024)Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly ... -
Predicting the level of social media use among journalists: machine learning analysis
(Frontiers Media SA, 2024)Within the long-drawn of COVID-19, the impact of social media is important for the public and journalists to re-engage with each other due to the relentless churning out of information. This paper investigates Arab ... -
Innovative deep learning techniques for monitoring aggressive behavior in social media posts
(Springer Science and Business Media Deutschland GmbH, 2024-12)The study aims to evaluate and compare the performance of various machine learning (ML) classifiers in the context of detecting cyber-trolling behaviors. With the rising prevalence of online harassment, developing effective ... -
Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students
(Ital Publication, 2023)The present study aims to explore the perceptions and usage of Augmented Reality (AR) technology among media students in Palestinian universities. A quantitative approach was adopted, and data was gathered from a web-based ... -
Understanding the functions of Jordanians' pinned Facebook status: socio-pragmatic analysis
(FACMED - Faculty of Medical and Juridical Sciences, 2023-09-19)Purpose: This qualitative study attempted to investigate the functions of Jordanians' Facebook pinned statuses. It aims to achieve the following objectives; finding out the functions of pinned Facebook statuses used by ... -
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ... -
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ... -
Trust in Social Media: Enhancing Social Relationships
(Multidisciplinary Digital Publishing Institute (MDPI), 2023)This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange ... -
Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action
(International Association of Online Engineering, 2023)Smartphone usage is increasing due to several features and opportunities offered by the manufacturers and service providers. Existing literature attributes this increased usage to the availability of virtual assistants, ... -
Effects Of Youtube Culture On Academic Performance Among Students In Jordan: A Structural Equation Modeling Study
(Immigrant Institutet, 2022)The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the ... -
How do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection? A Case Study of Al Ain City
(International Association of Online Engineering, 2022)This research focused on the students’ perceptions of the role of Artificial Intelligence in the educational content recommendation system by using the SEM-Artificial Neural Network approach. Data obtained from structured ...