Browsing Communication and Media by Subject "Brand Awareness, Public Relations; Social media, Trust, Word of Mouth"
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Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
(Growing Science, 2023)The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ...