Browsing Communication and Media by Author "Lagha, Faten Ben"
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The role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study
Jeljeli, Riadh; Farhi, Faycal; Setoutah, Samira; Lagha, Faten Ben; Mohsen, Mehran; Mallek, Mohamed (Growing Science, 2024)Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly ...