Browsing Communication and Media by Author "Aljumah, Ahmad Ibrahim"
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Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
Aljumah, Ahmad Ibrahim; Nuseir, Mohammed. T.; El Refae, Ghaleb A. (Growing Science, 2023)The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ...