Browsing Communication and Media by Title
Now showing items 5-24 of 28
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The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
(Growing Science, 2022)This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to ... -
Effects Of Youtube Culture On Academic Performance Among Students In Jordan: A Structural Equation Modeling Study
(Immigrant Institutet, 2022)The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the ... -
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
(Growing Science, 2023)The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ... -
Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students
(Ital Publication, 2023)The present study aims to explore the perceptions and usage of Augmented Reality (AR) technology among media students in Palestinian universities. A quantitative approach was adopted, and data was gathered from a web-based ... -
Factors affecting social TV acceptance among Generation Z in Jordan
(Elsevier B.V., 2022)The integration of television screens to become a new media interaction is one of the most significant shifts that technology has brought us. Today, Social TV is a developed source of communication, education, and entertainment ... -
Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action
(International Association of Online Engineering, 2023)Smartphone usage is increasing due to several features and opportunities offered by the manufacturers and service providers. Existing literature attributes this increased usage to the availability of virtual assistants, ... -
How do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection? A Case Study of Al Ain City
(International Association of Online Engineering, 2022)This research focused on the students’ perceptions of the role of Artificial Intelligence in the educational content recommendation system by using the SEM-Artificial Neural Network approach. Data obtained from structured ... -
The Impact of Technology on Audiovisual Production in the Social Media Space
(Richtmann Publishing Ltd, 2022)This research is aimed at investigating the impact of technology on the production of audiovisual content within social media space. The researcher adopted a quantitative approach for investigating the relationship between ... -
Innovative deep learning techniques for monitoring aggressive behavior in social media posts
(Springer Science and Business Media Deutschland GmbH, 2024-12)The study aims to evaluate and compare the performance of various machine learning (ML) classifiers in the context of detecting cyber-trolling behaviors. With the rising prevalence of online harassment, developing effective ... -
Investigating Students’ Attitudes Toward Arabic and English Textbooks in Communication and Media
(SAGE Publications Inc., 2020)The main purpose of this study is to investigate the attitude of students toward Arabic and English textbooks in communication and media. The study used a survey questionnaire to collect data. A total of 157 university ... -
Libyan PR participants’ perceptions of and motivations for studying PR in Libya
(National University of Political Studies and Public Administration., 2019)Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organi-sations. Based on the assumption ... -
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ... -
Media Dealing with International Crises: An Analytical Study of International Channels Through Social Networking Pages: “Al-Hurra” American Channel and “France24” Arabic Channels Examples
(Redfame Publishing Inc., 2023)The study aims to identify the interaction of the respondents with the issue of the Renaissance Dam “Al-Hurra” American channel and “France24” Arabic channels ‘pages. The study uses the descriptive approach through the ... -
Multimodal Social Network Analysis: Exploring Language, Visual, and Audio Data in Online Communities
(Redfame Publishing Inc., 2024)This research investigates the complex dynamics of online communities in Saudi Arabia by analyzing textual and visual data. This study reveals a mutually beneficial association between technological discourse and visual ... -
Perceptions and Comparative of Media Education Curricula in Arab Universities
(Elementary Education Online (EEO)., 2021-05)The emergence of new ITC in the Arab world has led many Arab institutions to meet the demands of the labour market. This study seeks to explore the MCJ programme curricula in nine Arab universities by looking at what they ... -
Perceptions of Online Academics’ and Al-Jazeera.net’s News Coverage of the Egyptian Political Transformation 2013-2014
(Universiti Kebangsaan Malaysia Press., 2020)The growth and expansion of the Internet has enabled many people to communicate and engage in different manners and it is easier than ever now to obtain news and information content via different online sittings. However, ... -
Predicting the level of social media use among journalists: machine learning analysis
(Frontiers Media SA, 2024)Within the long-drawn of COVID-19, the impact of social media is important for the public and journalists to re-engage with each other due to the relentless churning out of information. This paper investigates Arab ... -
The role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study
(Growing Science, 2024)Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly ... -
Strategy of managing cultural diversity to develop creativity in a learning organization
(Universidad del Zulia, 2020-08-18)This study aims to identify strategies to manage cultural diversity and develop creativity at “Fertial Company” in Algeria, following a partnership with a Spanish partner that caused intercultural communication problems ... -
Trends in Media and Communication Research in Specialized Scientific Arab Journals: An Analytical Study
(Academic Journal of Interdisciplinary Studies, 2022)This paper deals with media and communication research trends in Arab countries through specialized scientific journals. It presents an analytical study that monitors and analyzes media and ...