Browsing Public Relation by Author "Setoutah, Samira"
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The role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study
Jeljeli, Riadh; Farhi, Faycal; Setoutah, Samira; Lagha, Faten Ben; Mohsen, Mehran; Mallek, Mohamed (Growing Science, 2024)Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly ... -
Strategy of managing cultural diversity to develop creativity in a learning organization
Setoutah, Samira; Jeljeli, Riadh (Universidad del Zulia, 2020-08-18)This study aims to identify strategies to manage cultural diversity and develop creativity at “Fertial Company” in Algeria, following a partnership with a Spanish partner that caused intercultural communication problems ...