Browsing Public Relation by Title
Now showing items 4-5 of 5
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The role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study
(Growing Science, 2024)Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly ... -
Strategy of managing cultural diversity to develop creativity in a learning organization
(Universidad del Zulia, 2020-08-18)This study aims to identify strategies to manage cultural diversity and develop creativity at “Fertial Company” in Algeria, following a partnership with a Spanish partner that caused intercultural communication problems ...