Latest submissions
Now showing items 21-22 of 22
-
Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
(Cogent OA., 2019)Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study ... -
Implementation of accounting standards as a company marketing strategy to attract shareholders
(Inderscience Publishers, 2020)The present review paper has examined the possibilities of implementing accounting standards and principles as a strategy of the companies to motivate shareholders for investment decisions. This in-depth search of the ...