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EcoConnect: Guiding environmental awareness via digital marketing approaches
(Growing Science, 2024)
This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ...
The impact of pricing on consumer buying behavior in the UAE
(Cogent OA, 2024)
This study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the ...
Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability
(Growing Science, 2024)
In today's digital age, businesses invest substantial resources in paid advertising campaigns to enhance their online presence and attract customers. This study delves into the critical aspects of measuring the return on ...