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Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach
This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and using the two main components of the TAM ...
The Role of Competitive Advantage Between Search Engine Optimization and Shaping the Mental Image of Private Jordanian University Students Using Google
(International Information and Engineering Technology Association, 2023-08)
This study aims to determine the factors that influence the improvement of the mental image of Jordanian private university students who primarily use Google. Building upon the concept of Search Engine Optimization (SEO), ...