Now showing items 1-3 of 3
Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan
(Growing Science, 2021)
Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions ...
Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness
(Growing Science, 2022)
Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers to invent new strategies to maintain long-term relationships with customers ...
The Role of Competitive Advantage Between Search Engine Optimization and Shaping the Mental Image of Private Jordanian University Students Using Google
(International Information and Engineering Technology Association, 2023-08)
This study aims to determine the factors that influence the improvement of the mental image of Jordanian private university students who primarily use Google. Building upon the concept of Search Engine Optimization (SEO), ...