Browsing Marketing by Subject "banking, customer loyalty, customers, digital banking, e-marketing, social media marketing"
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Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach
(MDPI, 2023)This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and using the two main components of the TAM ...