Browsing Marketing by Subject "Jordan, Mobile CRM, Perceived Ease of Use, Post purchase, Usefulness"
Now showing items 1-1 of 1
-
Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness
(Growing Science, 2022)Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers to invent new strategies to maintain long-term relationships with customers ...