Browsing Marketing by Subject "Digital Marketing Approaches, EcoConnect, Environmental Awareness"

Now showing items 1-1 of 1

    • EcoConnect: Guiding environmental awareness via digital marketing approaches 

      Daoud, Mohammad Khalaf; Taha, Sawsan; Al-Qeed, Marzouq; Alsafadi, Yousef; Bani Ahmad, Ahmad Y. A.; Allahham, Mahmoud (Growing Science, 2024)
      This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ...