Browsing Marketing by Subject "Business intelligence, Corporate communications management, Digital marketing, Perceived communication, Public relations"

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    • Digital marketing and public relations: A way to promote public relations value 

      Nuseir, Mohammed. T.; Aljumah, Ahmad Ibrahim; El-Refae, Ghaleb A. (Growing Science, 2022)
      The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature ...