Browsing Marketing by Subject "Brand loyalty, Consumer-based brand equity, Customer experience, Facilitating conditions, Social media marketing"
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The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
(Growing Science, 2022)The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study ...