Browsing Marketing by Subject "Brand Image, Positive Word of Mouth, Product Quality, Trust Worthiness, United Arab Emirates"
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The effect of consumer review on the perceived trustworthiness of online retailers: Item response theory perspective
(Growing Science, 2022)Word of Mouth also works as a primary determinant of people's positive attitude towards online shopping and retailers. Notably, people are more likely to spend online shopping if they trust online retailers. This study ...