Browsing Marketing by Author "Tabash, Mosab I."
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Analysis of the frequency dynamics of spillovers and connectedness among Islamic and conventional banks and their determinants: evidence from Gulf Cooperative Council (GCC) markets
Tabash, Mosab I.; Billah, Mabruk; Kumar, Sanjeev; Alam, Md. Kausar; Balli, Faruk (Routledge, 2022)The study investigates the return spillovers across 20 Islamic and 34 conventional banks among GCC markets (UAE, Saudi Arabia, Bahrain, Qatar, Kuwait) over the period 2005–2022 based on Dieobold and Yilmaz (2014) and Barunik ... -
Co-Movement, Portfolio Diversification, Investors’ Behavior and Psychology: Evidence from Developed and Emerging Countries’ Stock Markets
Sahabuddin, Mohammad; Islam, Md. Aminul; Tabash, Mosab I.; Anagreh, Suhaib; Akter, Rozina; Rahman, Md. Mizanur (MDPI, 2022)The issue of co-movements is still crucial and arguable in international finance. An optimum and significant level of co-movement is highly desirable to investors, and it mostly depends on investors’ decisions (behavior ... -
The impact of pricing on consumer buying behavior in the UAE
Alnahhal, Mohammed; Aldhuhoori, Easa; Ahmad Al-Omari, Mohammad; Tabash, Mosab I. (Cogent OA, 2024)This study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the ... -
The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
Atta, Hajira; Ahmad, Naeem; Tabash, Mosab I.; Al Omari, Mohammad Ahmad; Elsantil, Yasmeen (Cogent OA, 2024)Due to high competition in the fashion sector, apparel companies employ various strategies to articulate distinct marketing approaches aimed at attracting more valuable customers and increasing purchase intention among ... -
Role of key demographic factors in consumer aspirations and luxury brand preference
Naaz, Ishrat; Malik, Azam; Abdullah, Mohd; Tabash, Mosab I.; Elsantil, Yasmeen (LLC CPC Business Perspectives, 2024)The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in ...