Browsing Marketing by Author "Nuseira, Mohammed T."
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The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
Nuseira, Mohammed T.; Elrefae, Ghaleb (Growing Science, 2022)The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study ...