Browsing Marketing by Author "Nuseir, Muhammed"
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The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)
Nuseir, Muhammed; El Refae, Ghaleb A. (Growing Science, 2022)The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. ...