Browsing Marketing by Author "Elrefae, Ghaleb"
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The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
Nuseira, Mohammed T.; Elrefae, Ghaleb (Growing Science, 2022)The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study ... -
The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction
Elrefae, Ghaleb; Nuseir, Mohammed (Growing Science, 2024-06)Social media has recently drawn the attention of regulators and current research because of its importance in meeting client demand and improving an organization's marketing success. Because of this, the current study ...