Browsing Marketing by Author "Bani Ahmad, Ahmad Y. A."
Now showing items 1-2 of 2
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EcoConnect: Guiding environmental awareness via digital marketing approaches
Daoud, Mohammad Khalaf; Taha, Sawsan; Al-Qeed, Marzouq; Alsafadi, Yousef; Bani Ahmad, Ahmad Y. A.; Allahham, Mahmoud (Growing Science, 2024)This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ... -
Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction
Alwaely, Suad Abdalkareem; Abusalma, Abdallah; Alwreikat, Ahmad A.M.; Al-Shakri, Kadri S.; Bani Ahmad, Ahmad Y. A.; Alkhawaldeh, Bashar Younis (Growing Science, 2024)This study investigates the relationship between business intelligence adoption (Business Intelligence (BI), Data Analysis and Reporting (DAR), Business Process Integration (BPI), and Continuous Improvement and Innovation ...