Browsing Marketing by Issue Date
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Role of key demographic factors in consumer aspirations and luxury brand preference
(LLC CPC Business Perspectives, 2024)The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in ... -
The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction
(Growing Science, 2024-06)Social media has recently drawn the attention of regulators and current research because of its importance in meeting client demand and improving an organization's marketing success. Because of this, the current study ...