Browsing Publications by Author "Mostafa, Rania B."
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The Effect of Salespeople Skills on Selling Behaviors: The Moderating Role of Social Media
Mostafa, Rania B.; Kasamani, Tamara (Routledge, 2022)Social selling is a prominent marketing strategy in this digitalization era. Thus, this research aims to inspect the moderating role of social media use in the relationship between selling skills (salesmanship, technical, ... -
How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?
Mostafa, Rania B.; Hamieh, Leila (IGI Global, 2022)The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate social responsibility (CSR) turned out to be considered as an ...