Browsing Publications by Author "Augustine, Reshmi"
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Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
Al-Jundi, Salem A.; Shuhaiber, Ahmed H.; Augustine, Reshmi (Cogent OA., 2019)Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study ...