Browsing Publications by Author "Attar, Razaz Waheeb"
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Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach
Elareshi, Mokhtar; Habes, Mohammed; Safori, Amjad; Attar, Razaz Waheeb; Noor Al adwan, Muhammad; Al-Rahmi, Waleed Mugahed (MDPI, 2023)This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and using the two main components of the TAM ...