Browsing Publications by Author "Atta, Hajira"
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The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
Atta, Hajira; Ahmad, Naeem; Tabash, Mosab I.; Al Omari, Mohammad Ahmad; Elsantil, Yasmeen (Cogent OA, 2024)Due to high competition in the fashion sector, apparel companies employ various strategies to articulate distinct marketing approaches aimed at attracting more valuable customers and increasing purchase intention among ...