Browsing Publications by Author "Anuar, Marhana Mohamed"
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Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness
Al-Gasawneh, Jassim Ahmad; Al Khoja, Batool; Al-Qeed, Marzouq Ayed; Nusairat, Nawras M.; Hammouri, Qais; Anuar, Marhana Mohamed (Growing Science, 2022)Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers to invent new strategies to maintain long-term relationships with customers ...