Browsing Publications by Author "Alwreikat, Ahmad A.M."
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Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction
Alwaely, Suad Abdalkareem; Abusalma, Abdallah; Alwreikat, Ahmad A.M.; Al-Shakri, Kadri S.; Bani Ahmad, Ahmad Y. A.; Alkhawaldeh, Bashar Younis (Growing Science, 2024)This study investigates the relationship between business intelligence adoption (Business Intelligence (BI), Data Analysis and Reporting (DAR), Business Process Integration (BPI), and Continuous Improvement and Innovation ...