Browsing Publications by Author "Ahmad, Ahmad Y. A. Bani"
Now showing items 1-3 of 3
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Exploring the influence of management information systems on strategic planning: The mediating role of business intelligence
Al-Shakri, Kadri S.; Alzubaidi, Rania S. M.; Altaany, Fawzi Hasan; Al-Taani, Einad Sayel Abdel Aziz; Ayasrah, Firas Tayseer Mohammad; Fraihat, Baha Aldeen Mohammad; Ahmad, Ahmad Y. A. Bani (Growing Science, 2024)This quantitative study investigates the relationships between Management Information Systems (MIS), Business Intelligence (BI), and Strategic Planning (SP) within Jordanian Public Listed Companies, with a focus on the ... -
The impact of cloud computing on supply chain performance the mediating role of knowledge sharing in utilities and energy sectors
Fraihat, Baha Aldeen Mohammad; Zowid, Fauzi; Ayasrah, Firas Tayseer Mohammad; Rababah, Abedalqader; Ahmad, Ahmad Y. A. Bani; Othman, Othman Hussein Othman (Growing Science, 2024)The purpose of this research was to analyze the increased performance improvement in the supply chain related to the energy and utilities sector of Jordan through cloud computing, also mediated by knowledge sharing. 150 ... -
Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability
Almestarihi, Ra'd; Ahmad, Ahmad Y. A. Bani; Frangieh, Rana Husseini; Abualsondos, Ibrahim A.; Nser, Khaled Khamis; Ziani, Abdulkrim (Growing Science, 2024)In today's digital age, businesses invest substantial resources in paid advertising campaigns to enhance their online presence and attract customers. This study delves into the critical aspects of measuring the return on ...