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The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)
(Growing Science, 2022)
The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. ...
The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration
(Growing Science, 2022)
The main objective of the study was to test the relationship between the uncertainty of supply chain, employee commitment and product quality with the mediating role of supply chain integration. The uniqueness of the study ...
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
(Growing Science, 2022)
The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, ...
Examining the total fact or productivity changing patterns in Kazakhstan: An Input-Output analysis
(Institute of Eastern Europe and Central Asia, 2022)
The interconnectedness of sectors displays the demand for inputs and supply as a level of output in any economy. This paper addresses the Total Factor Productivity (TFP) in Kazakhstan sectors by using input-output tables ...