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Now showing items 111-120 of 236
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
(Growing Science, 2022)
The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study ...
Forecasting the Impact of COVID-19 Epidemic on China Exports using Different Time Series Models
(Asia University, 2022)
Purpose: The primary objective of this paper is to identify the best forecasting model for China exports, especially during the spread of the COVID-19 pandemic. Methodology: We used the data of China exports to the United ...
The Effect of Salespeople Skills on Selling Behaviors: The Moderating Role of Social Media
(Routledge, 2022)
Social selling is a prominent marketing strategy in this digitalization era. Thus, this research aims to inspect the moderating role of social media use in the relationship between selling skills (salesmanship, technical, ...
Exploring the effect of market risks on bank profitability: Evidence from Jordan
(LLC CPC Business Perspectives, 2022)
This paper observes the dynamic impact of market risks on the profitability of banks listed on the Amman Stock Exchange (ASE) from 2010 to 2018 in Jordan. To identify the link, the relevant data were retrieved from the ...
Do tourist arrivals in Bangladesh dpend on seasonality in humidity? a SARIMA and SANCOVA approac
(Editura Universitatii din Oradea, 2022)
Humidity is one of the most significant climate factors influencing destination decisions and the distribution pattern of vacationers during various seasons. This variable influences the benefit of day-to-day travel industry ...
The Impact of COVID‐19 on Economic Growth of Countries: What Role Has Income Inequality in It?
(MDPI, 2022)
This paper argues that income inequality explains the variation in the economic performance of different countries over the first year of the COVID‐19 pandemic. Unlike the conclusions reported by some studies, this study ...
Formal Approach to Data Accuracy Evaluation
(Slovene Society Informatika, 2022)
Usually, data quality is defined by multiple attributes that allow classifying the output data (such as completeness, freshness, and accuracy) or the methods exploiting these data (such as dependability, performance, and ...
The relationship between staple food crops consumption and its impact on total factor productivity: does green economy matter?
(Springer Science and Business Media Deutschland GmbH, 2022)
The agriculture sector is a key driver of economic growth and provides employment opportunities across the globe generally. However, in today’s world, agricultural product demand is more influenced by taste, prices, and ...
The effect of consumer review on the perceived trustworthiness of online retailers: Item response theory perspective
(Growing Science, 2022)
Word of Mouth also works as a primary determinant of people's positive attitude towards online shopping and retailers. Notably, people are more likely to spend online shopping if they trust online retailers. This study ...
Digital marketing and public relations: A way to promote public relations value
(Growing Science, 2022)
The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature ...