Browsing Business by Subject "consumer innovativeness, learning process, new product purchase intention, perceived value"
Now showing items 1-1 of 1
-
Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
(Cogent OA., 2019)Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study ...