Browsing Business by Subject "Adaptive selling, cross/up selling, selling skills, social media, Social selling"
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The Effect of Salespeople Skills on Selling Behaviors: The Moderating Role of Social Media
(Routledge, 2022)Social selling is a prominent marketing strategy in this digitalization era. Thus, this research aims to inspect the moderating role of social media use in the relationship between selling skills (salesmanship, technical, ...