Browsing Business by Author "Nuseir, Mohammed. T."
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Digital marketing and public relations: A way to promote public relations value
Nuseir, Mohammed. T.; Aljumah, Ahmad Ibrahim; El-Refae, Ghaleb A. (Growing Science, 2022)The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature ... -
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
Aljumah, Ahmad Ibrahim; Nuseir, Mohammed. T.; El Refae, Ghaleb A. (Growing Science, 2022)The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, ... -
The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration
Aljumah, Ahmad Ibrahim; Shahroor, Husam; Nuseir, Mohammed. T.; El Refae, Ghaleb A. (Growing Science, 2022)The main objective of the study was to test the relationship between the uncertainty of supply chain, employee commitment and product quality with the mediating role of supply chain integration. The uniqueness of the study ...