Browsing Business by Author "Elsantil, Yasmeen"
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Globalization and Income Inequality in Developing Economies: A Comprehensive Analysis
Tabash, Mosab I.; Elsantil, Yasmeen; Hamadi, Abdullah; Drachal, Krzysztof (Multidisciplinary Digital Publishing Institute (MDPI), 2024-01)Around the world, people are becoming more and more worried about how globalization will affect their standard of living. According to the literature, globalization has resulted in the marginalization of the impoverished ... -
The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
Atta, Hajira; Ahmad, Naeem; Tabash, Mosab I.; Al Omari, Mohammad Ahmad; Elsantil, Yasmeen (Cogent OA, 2024)Due to high competition in the fashion sector, apparel companies employ various strategies to articulate distinct marketing approaches aimed at attracting more valuable customers and increasing purchase intention among ... -
Role of key demographic factors in consumer aspirations and luxury brand preference
Naaz, Ishrat; Malik, Azam; Abdullah, Mohd; Tabash, Mosab I.; Elsantil, Yasmeen (LLC CPC Business Perspectives, 2024)The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in ...