Browsing Business by Author "Bani Ahmad, Ahmad Y. A."
Now showing items 1-4 of 4
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EcoConnect: Guiding environmental awareness via digital marketing approaches
Daoud, Mohammad Khalaf; Taha, Sawsan; Al-Qeed, Marzouq; Alsafadi, Yousef; Bani Ahmad, Ahmad Y. A.; Allahham, Mahmoud (Growing Science, 2024)This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ... -
The effect of emotional intelligence, and fostering creativity on entrepreneurship business administration: mediating role of innovation and intrinsic motivation
Alwaely, Suad Abdalkareem; Abusalma, Abdallah; Alamayreh, Esraa M.; Fraihat, Baha Aldeen Mohammad; Taha, Ismail Bany; Bani Ahmad, Ahmad Y. A. (Growing Science, 2024)The study focuses on the intricate nature of emotional intelligence (EMI), Fostering creativity (FC), intrinsic motivation (IM), innovation (IN) and entrepreneurship (E) under the context of corporate management in a ... -
Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction
Alwaely, Suad Abdalkareem; Abusalma, Abdallah; Alwreikat, Ahmad A.M.; Al-Shakri, Kadri S.; Bani Ahmad, Ahmad Y. A.; Alkhawaldeh, Bashar Younis (Growing Science, 2024)This study investigates the relationship between business intelligence adoption (Business Intelligence (BI), Data Analysis and Reporting (DAR), Business Process Integration (BPI), and Continuous Improvement and Innovation ... -
The Role of Energy Management Practices in Sustainable Tourism Development: A Case Study of Jerash, Jordan
Alhawamdeh, Hamzeh; Al-Saad, Saad A.; Almasarweh, Mohammad Salameh; Al-Hamad, Abd Al-Salam Ahmad; Bani Ahmad, Ahmad Y. A.; Ayasrah, Firas Tayseer Mohammad (Econjournals, 2023-11)This study investigates the mediating role of Top Management Commitment (TMC) on the relationship between Energy Management Practices (including Energy Awareness [EAW], Energy Efficiency [EE], and Energy Knowledge [EK]) ...