The role of digital media in shaping youth planetary health interests in the global economy
Date
2020Item Type
ArticleAbstract
Despite revolutionizing the work of practicing economists by providing a direct link
between neo-classical economic theory and revealed market preference data, Random Utility Theory
has yet to guide research applications in global market sustainability. With the worldwide adverse
socio-economic effects of the 2019 coronavirus disease (COVID-19), such application now becomes
timely. Therefore, relying on a Random Utility theoretic formulation of youths’ preferences for the
biosphere (ecosystem services, sustainability) and science-based disease prevention to characterize
their planetary health interests, this paper adopts a micro-based planetary view of markets to
retrospectively analyze the health and ecological implications of digital media consumption among
youths in the global economy. Empirically, we rely on a mixed bivariate ordered probit specification,
which is estimated using Markov Chain Monte Carlo methods. Our findings reveal a strong,
positive correlation coefficient (0.835) between youths’ interests in the biosphere and science-based
disease prevention. Moreover, digital media consumption in the form of increased frequency of
ecological website visits, news blogs visits, and web-browsing on broad science, significantly reduce
youths’ interests in the biosphere. A similar reduction in youths’ interest in science-based disease
prevention is observed, from news blogs visits and web-browsing on broad science. Conversely,
ecological website visits appear to raise youths’ interests in science-based disease prevention.
Furthermore, we find a gender-based gradient in youths’ planetary health interest, in favor of
the female gender. Overall, our findings confirm the appropriateness of a holistic view of health,
and suggests a couple of policy implications for the long-term sustainability of our planet.
Author
Niankara, Ibrahim
Al adwan, Muhammad Noor
Niankara, Aminata