Browsing by Author "Safori, Amjad"
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Analysis of E-Learning System Use Using Combined TAM and ECT Factors
Tawafak, Ragad M.; Al-Rahmi, Waleed Mugahed; Almogren, Abeer S.; Al Adwan, Muhammad Noor; Safori, Amjad; Attar, Razaz Waheeb; Habes, Mohammed (Multidisciplinary Digital Publishing Institute (MDPI), 2023)The use of e-learning systems has become widespread in higher education institutions in Oman. However, understanding of factors that influence student acceptance and usage of these systems is lacking. This study combined ... -
Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach
Elareshi, Mokhtar; Habes, Mohammed; Safori, Amjad; Attar, Razaz Waheeb; Noor Al adwan, Muhammad; Al-Rahmi, Waleed Mugahed (MDPI, 2023)This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty in the banking sector in Jordan, and using the two main components of the TAM ...