Browsing by Author "Naaz, Ishrat"

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    • Dynamics of speed of leverage adjustment and financial distress in the Indian steel industry 

      Abdullah, Mohd; Gulzar, Ishfaq; Chaudhary, Asiya; Tabash, Mosab I.; Rashid, Umra; Naaz, Ishrat; Ali, Ammar (Elsevier B.V., 2023-12)
      Business managers strive to attain the optimal capital structure (OCS), which allows them to raise capital at a minimal cost, thereby maximising their returns. Balancing risk and reward is crucial in determining the target ...

    • Role of key demographic factors in consumer aspirations and luxury brand preference 

      Naaz, Ishrat; Malik, Azam; Abdullah, Mohd; Tabash, Mosab I.; Elsantil, Yasmeen (LLC CPC Business Perspectives, 2024)
      The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in ...