Browsing by Author "Deans, Kenneth R."
Now showing items 1-1 of 1
-
A Framework for Relationships in eCommerce Websites
Ghandour, Ahmad; Parackal, Mathew; Deans, Kenneth R. (IGI Global, 2023)Consumers are increasingly shifting their purchase patterns from in-store to online. Consequently, retailers have had to go online to remain competitive. Research pundits argued the success of going online lies in the ...