Browsing by Author "Daoud, Mohammad Khalaf"
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EcoConnect: Guiding environmental awareness via digital marketing approaches
Daoud, Mohammad Khalaf; Taha, Sawsan; Al-Qeed, Marzouq; Alsafadi, Yousef; Bani Ahmad, Ahmad Y. A.; Allahham, Mahmoud (Growing Science, 2024)This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ... -
The Role of Competitive Advantage Between Search Engine Optimization and Shaping the Mental Image of Private Jordanian University Students Using Google
Daoud, Mohammad Khalaf; Al-Qeed, Marzouq; Al-Gasawneh, Jassim Ahmad; Ahmad, Ahmad Yahiya Bani (International Information and Engineering Technology Association, 2023-08)This study aims to determine the factors that influence the improvement of the mental image of Jordanian private university students who primarily use Google. Building upon the concept of Search Engine Optimization (SEO), ...