Browsing by Author "Bani Ahmad, Ahmad Y. A."
Now showing items 1-2 of 2
-
EcoConnect: Guiding environmental awareness via digital marketing approaches
Daoud, Mohammad Khalaf; Taha, Sawsan; Al-Qeed, Marzouq; Alsafadi, Yousef; Bani Ahmad, Ahmad Y. A.; Allahham, Mahmoud (Growing Science, 2024)This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least ... -
The Role of Energy Management Practices in Sustainable Tourism Development: A Case Study of Jerash, Jordan
Alhawamdeh, Hamzeh; Al-Saad, Saad A.; Almasarweh, Mohammad Salameh; Al-Hamad, Abd Al-Salam Ahmad; Bani Ahmad, Ahmad Y. A.; Ayasrah, Firas Tayseer Mohammad (Econjournals, 2023-11)This study investigates the mediating role of Top Management Commitment (TMC) on the relationship between Energy Management Practices (including Energy Awareness [EAW], Energy Efficiency [EE], and Energy Knowledge [EK]) ...