Browsing by Author "Aljumah, Ahmad Ibrahim"
Now showing items 1-6 of 6
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Digital marketing and public relations: A way to promote public relations value
Nuseir, Mohammed. T.; Aljumah, Ahmad Ibrahim; El-Refae, Ghaleb A. (Growing Science, 2022)The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature ... -
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
Aljumah, Ahmad Ibrahim; Nuseir, Mohammed. T.; El Refae, Ghaleb A. (Growing Science, 2022)The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, ... -
The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration
Aljumah, Ahmad Ibrahim; Shahroor, Husam; Nuseir, Mohammed. T.; El Refae, Ghaleb A. (Growing Science, 2022)The main objective of the study was to test the relationship between the uncertainty of supply chain, employee commitment and product quality with the mediating role of supply chain integration. The uniqueness of the study ... -
Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness
Aljumah, Ahmad Ibrahim; Nuseir, Mohammed. T.; El Refae, Ghaleb A. (Growing Science, 2023)The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, ... -
Investigating the Impact of Blockchain Technology on Social Sustainability and the Mediating Role of Ethics and CSR
Aljumah, Ahmad Ibrahim (Multidisciplinary Digital Publishing Institute (MDPI), 2023-11)The main aim of this study was to investigate the impact of blockchain technology, business ethics, and corporate social responsibility (CSR) on social sustainability. Additionally, this study sought to explore how CSR and ... -
The role of economic conditions and sustainable rural development on the sustainability of tourism development: evidence from China
Xue, Chenlei; Tu, Yu-Te; Ananzeh, Mohammed; Aljumah, Ahmad Ibrahim; Trung, Lam Minh; Ngo, Thanh Quang (Springer Science and Business Media Deutschland GmbH, 2022)At present, tourism is counted among those industries which have gained global attention due to rapid growth. Hence, a constant diversification in terms of destination is needed in tourism development. The recent trends ...