Browsing by Author "Al-Shakri, Kadri S."
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Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction
Alwaely, Suad Abdalkareem; Abusalma, Abdallah; Alwreikat, Ahmad A.M.; Al-Shakri, Kadri S.; Bani Ahmad, Ahmad Y. A.; Alkhawaldeh, Bashar Younis (Growing Science, 2024)This study investigates the relationship between business intelligence adoption (Business Intelligence (BI), Data Analysis and Reporting (DAR), Business Process Integration (BPI), and Continuous Improvement and Innovation ... -
Exploring the influence of management information systems on strategic planning: The mediating role of business intelligence
Al-Shakri, Kadri S.; Alzubaidi, Rania S. M.; Altaany, Fawzi Hasan; Al-Taani, Einad Sayel Abdel Aziz; Ayasrah, Firas Tayseer Mohammad; Fraihat, Baha Aldeen Mohammad; Ahmad, Ahmad Y. A. Bani (Growing Science, 2024)This quantitative study investigates the relationships between Management Information Systems (MIS), Business Intelligence (BI), and Strategic Planning (SP) within Jordanian Public Listed Companies, with a focus on the ...